Seasonal selling calendar
Buyers shop weeks before a holiday. List your designs by the start date below so they're up when people are searching.
Fall & Thanksgiving
Thanksgiving: 4th Thursday of NovemberStart listing: Late August
Thankful/grateful shirts, Give Thanks signs, pumpkin decals
See the designs →Christmas
December 25Start listing: October (searches double from October to November)
Merry & Bright tees, ornaments, gift tags, gnomes, red trucks
See the designs →Winter
December to FebruaryStart listing: November
Cozy phrases, snowflakes, hot cocoa mugs
See the designs →New Year
December 31Start listing: Early December
Cheers to the new year, party glasses
See the designs →100th Day of School
January or February (varies by district)Start listing: Early January
100 Days Smarter shirts, classroom decor
See the designs →Valentine's Day
February 14Start listing: December to early January
XOXO, Be Mine, conversation hearts, class valentines
See the designs →Game day (football)
Big game: mid FebruaryStart listing: Mid January
Generic "game day" shirts. Never use league or team names.
St. Patrick's Day
March 17Start listing: Late January
Feeling Lucky shirts, shamrocks, rainbows
See the designs →Mother's Day
2nd Sunday of MayStart listing: March
Mama & Mini sets, mom tumblers
See the designs →Teacher Appreciation & Nurses Week
First weeks of MayStart listing: April
Teacher and nurse tumblers, badge reels, gift tags
See the designs →Back to school
August–SeptemberStart listing: July
Teacher shirts, classroom labels, first-day signs
See the designs →
Keep these off your products
Shops get taken down for trademarks and lyrics, even on small orders.
- League, team and event names and logos (say "game day" instead of the big game's name).
- Characters and movie, TV or brand names, including in titles and tags.
- Song lyrics, including holiday songs.
- Brand names for blanks in your listing titles (describe the item: "40 oz tumbler").
- Slogans other companies use; when in doubt, search the US trademark database before selling.
This is general information, not legal advice.
More free guides
Decal size chartHow big to cut it: shirts by size, mugs, tumblers, totes, signs and Print Then Cut.
Vinyl & materials guidePermanent, removable, iron-on, printable: what each is for and how to wash it.
Crafter's glossaryWeld, Attach, Slice, weeding, kiss cut… every word explained in one line.
Quick fixesStuck right now? Short answers to the most common beginner problems.Want every answer on paper?
The Maker Playbook puts Design Space and Print Then Cut on one printable page per topic, with practice files.